Music doesn't just support the creative, it shapes the experience.
Welcome to the H&M Music Library, powered by Universal Production Music.
Discover thousands of pre-cleared, high-quality tracks ready to use across H&M campaigns, social content, retail experiences, events and internal productions. Browse curated playlists, explore collections and find the perfect soundtrack for your next project, all in one place
Why this platform?
Music is one of H&M's most powerful brand assets. It shapes emotion, strengthens storytelling and creates memorable experiences across every customer touchpoint.
The H&M Music Library gives our teams quick and easy access to a curated catalogue of pre-cleared music, making it faster to bring ideas to life while ensuring brand consistency and simplifying the creative process.
Award-winning composers
Music from the world’s top composers, producers, and artists for use in film, television, advertising, gaming, radio, podcasts, and digital media.
Music licensing
Guidance for single-track clearances to licenses for multiple channels worldwide.
World-leading catalogue
Over 630,000 tracks across every genre for your project.
AI tools to enhance your search
Find similar tracks faster with custom Search tools, powered by AI technology
Custom music & music supervision
Bespoke music for any media type and music supervision from our expert global team.
Soundtrack for a greener future
Looking for sustainable music for your production? Access over 600 tracks produced by our green music composers.
Stems available
Create your own soundtrack with stems.
