Music is one of H&M's most powerful brand assets. Choosing the right sound is essential to creating memorable customer experiences and bringing our campaigns to life.
The Global Music Hub is here to support teams across H&M with music direction, helping every project stay true to our Music DNA, creative vision and seasonal direction.
Whether you're producing a campaign, social content, retail experience or event, we'll help you find the right music and connect you with the appropriate team. Submit your request below, or contact the Global Music Hub if you're unsure where to start.
Contact Global Music Hub
Planning a major campaign, artist collaboration, strategic music initiative, or bespoke music brief? If your project requires more than selecting music from this library, the Global Music Hub is here to support you.
Global Music Hub
Contact: Bianca.franklin@hm.com
Site & Campaign Direction
Our curation and music direction team at Ohlogy is here to support H&M creators in selecting music that reflects and strengthens H&M's Music DNA.
This library features curated playlists and collections designed specifically for H&M productions. As a living platform, it will continue to evolve based on the needs of H&M creators. If you can't find what you're looking for, please get in touch, we're here to help.
Site Curators
Sari – sari@ohlogy.com
Linus – linus@ohlogy.com
Viktor – viktor@ohlogy.com
Stella – stella@ohlogy.com
Universal Production Music
Christina May – christina.may@umusic.com